Dealing with today's economy by making the right choices

These days, there are those of us who must make choices based on our current economic status. Sometimes it is just a matter of which oil to put in the car or if the cheaper blue jeans are a better deal. Sometimes it is buying groceries instead of paying the cable bill. I have noticed a couple of people who have made their own economic choices that appear to be pretty darned selfish if you ask me. There is the guy whose kids used to go to private school. Not a snooty private school, just a really good Catholic school. The kids now go to public school. He now drives a Land Rover. Another is the owner of a large commercial construction company. As most people now, this business sector is experiencing 25% unemployment and reductions in sales up to 90%. I am acquainted with an employee (recently let go) who actually worked with this guy's father-in-law in the original company. But, he's getting older, and when cutbacks started, he was on the list. I think the company's employee list was reduced by at least half. The owner of this construction company is going bird hunting in South America.
For these guys, personal priorities override any potential effect on the people around them. Their way of dealing with a sour economy is to screw up other people's lives and livelihoods so that they can maintain their lifestyle.